lime-a-rita x nba

Creative Director. Design direction, look and feel. UI/UX, graphic design.

Lime-A-Rita and the (NBA) partnered to feature unique in-arena experiences for fans and an exclusive fashion collaboration with the Atlanta Hawks. This “This Is My Jam” collaboration will provide a more customized and authentic audience engagement that extends from game night to well outside of the arena.

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The brand has teamed up with NBA celebrity stylist and designer Megan Ann Wilson to produce a female athleisure line inspired by the Atlanta Hawks and Lime-A-Rita’s portfolio of bold flavors, that includes leggings, bodysuits, bomber jackets and sports bras.

The “This Is My Jam” campaign aims to create meaningful connections through giveaways and one-of-a-kind experiences in the arena that will encourage fans to interact with Lime-A-Rita, and each other, in real time and through social sharing. The collection is highlighted within a Lime-A-Rita popup shop located on the concourse of the Atlanta Hawks arena that was created to embody a women’s locker room. It was a space to hangout, view the collection and try the new Lime-A-Rita flavors. The collection was also worn by the team’s cheerleaders during the home games.

How it was promoted on the team site.