hero cosmetics / rescue balm (original and +red correct)

Sr. Art Director. Creative concept ideation and execution, on set art direction, and casting. Art direction for all marketing and retail deliverables for the relaunch of Rescue Balm (Original and +Red Correct).

(Launched in Ulta, Target, Walgreens, CVS, as well as on Amazon and herocosmetics.com)

Meet your post-blemish bestie.This daily spot treatment works to improve the look of post-blemish marks and moisturize dry skin.

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art director + designer / Amy Huang
photographer / Kat Borchat
prop stylist / Anna Lemi
hair / Ledora Francis
makeup / Andrew Colvin
wardrobe / Sachiko Clyde
production / Logan Skole + Molly Null

Rescue Balm Original / dtc and retail marketing deliverables

Rescue Balm +Red Correct / dtc and retail deliverables