popsugar / playground (2)

Creative Director. Design direction, look and feel. UI/UX, graphic design.

POPSUGAR returned with it’s 2nd annual festival. The event was held for two days at Pier 94, NYC.

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Play/ground is an immersive and interactive festival aspiring to help women power their “happily ever after”- whatever that may be. The extravaganza featured distinct villages offering attendees full access to keynote discussions with a-list celebs and pop-culture luminaries, live fitness and wellness activities art installations, a shopping bazaar, a beauty carnival and so much more.