hero cosmetics / mighty shield

Sr. Art Director. Creative concept ideation and execution, on set art direction, and casting. Art direction for all marketing and retail deliverables.

(Launched in Ulta, Target, Walgreens, CVS, as well as on Amazon and herocosmetics.com)

Mighty Shield ™ is an invisible liquid patch barrier that protects pimples from dirt and bacteria that you can wear under makeup.

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art director + designer / Erica Francisco
photographer / Mari Juliano
videographer + dp / Stephan Alessi
editing / En Route
prop stylist / Anna Lemi
hair / Ledora Francis
makeup / Andrew Colvin
wardrobe / Kallie Biersach
nails / Faith Oh
producer / Glo Cody + Molly Null
3d / Whitney Brown, Angie Lin Boyer, Ryan Wise

When you’re headed somewhere important and don’t want to wear a classic patch? Mighty Shield ™ is the invisible layer of protection your whitehead needs to face the day. While your body works hard to get your skin back to baseline, it creates a barrier against the everyday irritants like makeup and sunscreen, while also layering seamlessly with them.

Mighty Shield ™ / emails, amazon and retail marketing deliverables