hero cosmetics / pimple correct

Sr. Art Director. Concept and art direction for the launch of “Pimple Correct”. Photo direction for all marketing and retail. (Launched in Ulta, Target, Walgreens, CVS, Amazon and DTC).

Meet the max-strength acne treatment that penetrates to help stop breakouts in their tracks.

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photographer / Mari Juliano
prop stylist / Anna Lemi
hair / Ledora Francis
makeup / Andrew Colvin
wardrobe / Sachiko Clyde
nails / Faith Oh
producer / Logan Skole

The precision of the Pimple Correct pen provides a maximum-strength acne treatment that penetrates to stop early-stage breakouts before they get bigger, allowing to effortlessly spot-treat individualized zits or entire pimple clusters. The visual concept utilizes targeted spot lighting and circular pedestals to create striking imagery, emphasizing the product’s spot treatment capabilities, the precision of the pen, and the tea-tree capsules in the serum. The visuals showcase the product’s problem-solving features through its precise hygienic tip application and the ease of the new twist component.