hero cosmetics / pimple correct

Sr. Art Director. Creative concept ideation and execution, on set art direction, and casting. Art direction for all marketing and retail deliverables for the relaunch of Pimple Correct.

(Launched in Ulta, Target, Walgreens, CVS, as well as on Amazon and herocosmetics.com)

Meet the max-strength acne treatment that penetrates to help stop breakouts in their tracks.

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art director + designer / Amy Huang
photographer / Mari Juliano
prop stylist / Anna Lemi
hair / Ledora Francis
makeup / Andrew Colvin
wardrobe / Sachiko Clyde
nails / Faith Oh
production / Logan Skole + Molly Null

The precision of the Pimple Correct pen provides a maximum-strength acne treatment that penetrates to stop early-stage breakouts before they get bigger, allowing to effortlessly spot-treat individualized zits or entire pimple clusters. The visual concept utilizes targeted spot lighting and circular pedestals to create striking imagery, emphasizing the product’s spot treatment capabilities, the precision of the pen, and the tea-tree capsules in the serum. The visuals showcase the product’s problem-solving features through its precise hygienic tip application and the ease of the new twist component.

Pimple Correct / pdp

Pimple Correct / ads

Pimple Correct / amazon, retail marketing and emails