popsugar x cdfa at coachella

Creative Director. Design direction, look and feel. UI/UX, graphic design.

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Stationed at the Colony Palms Hotel, POPSUGAR took over the grounds for a weekend event to welcome festival attendees a sweet respite from the bustle of the concert stages. Complete with an invite-only brunch, 360 photobooth, lawn games, custom drinks, a flower swing and co-partnerships with Ulta Beauty and Nordstrom to name a few.