heads of state

Creative Director. Brand identity, packaging, and design. Art and photo direction for all marketing and social. UI//UX creative consultant.

Founded on a simple belief that everyone looks good in a hat. Better yet, everyone looks good in a hat that is designed for them. Wearing a hat makes you feel sexy, powerful, and unique. It is both a display of confidence and an intimate connection that deserves to be personalized.

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We created a brand identity that felt unique on its own to stand apart from the competitors. The logo and brand photography needed to be bold to set the tone that these hats make you feel strong and empowered.

The packaging needed to excite as well as preserve and protect the hat through shipping. Included in the box is also a reusable bag to help your hat keep its shape and clean when not wearing.