tend / hellotend.com

Director, Art. Creative concept ideation and execution, brand identity, on set art direction, production and casting. Art direction for all marketing and retail deliverables.

Custom brand photography that aligns with overall brand messaging and ethos, for use in all channels (including website, app, marketing, social...) but most importantly lives in our studios (offices) to brighten and give warmth to the environment.

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TEND does dental differently. And for good reason. Lack of trust. Feeling judged. Discomfort. Dentists recognize these frustrations. They know dental isn’t working the way it should. And they, too, want to make it better.

That’s why TEND reimagined going to the dentist and remade the entire experience. They combine treatment you trust with a team who’ll never judge, an environment that soothes, and products that delight.

The photography is the visual representation of the brand messaging “all mouths welcome”. It’s important for their members to feel that they won’t be judged by their gap, crooked or missing teeth.

By incorporating lighthearted imagery throughout the studio (along with the soothing curves and light colors) it creates a calming environment for all those mouths who enter.