popsugar x kohls

Design Director. Concept and art direction for seasonal marketing campaigns with a 360 approach, that included custom photography, digital marketing, social assets and store design.

POPSUGAR x Kohl’s is a unique partnership of one of a kind clothing for every season. Sold online and at participating Kohl’s stores.

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Editorial features and social / digital marketing to promote the drops each season.

How the brand came to life through visual merchandising and signage at participating Kohls stores.