popsugar native campaigns

Design Director. Concept and art direction for native brand campaigns. Photography and layout design for editorial stories, social and marketing.

POPSUGAR had an internal advertising agency where clients could leverage their established demographic and digital/social platforms, through a brand partnership.

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client / Adidas
photographer / Kat Borchat
Art direction for a native editorial feature (read here) to promote the Adidas Boost sneaker.

client / Walgreens
photographer / Sacha Perlstein
Art direction for a native editorial feature (read here) with Walgreens. “Break Out Of Your Beauty Routine”.

client / Under Armour
photographer / Various
Art direction for a native editorial feature (read here) with Under Armour for the launch of their HOVR sneaker. Running gives you a brand new perspective on your city and yourself. The campaign featured three different women who “ran” through their city.

client / Ulta Beauty
photographer / Diggy Lloyd
Art direction.

client / Target
photographer / Diggy Lloyd
Art direction.

client / NFL
photographer /
Art direction.

client / NY Life
photographer / Felix Wong
Art direction.