popsugar  / playground (inaugural year)

Creative Director. Design direction, look and feel. UI/UX, graphic design.

A next generation festival for all! Celebrating all sides of the modern woman, where no wish is too big and no goal is too small. The ultimate chance to play, learn, grow and celebrate a life where we stay forever playful and ever grounded.

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A two-day festival that saw over 10k POPSUGAR fans in a 100sq ft space, who came out to play with us - all weekend long. They shopped over 125 brands, listened to 80 incredible keynotes and panelists and drove over 2.5b press impressions. #POPSUGARGPLAYGROUND

Kate Hudson, Mindy Kaling, Kayla Itsines, Yara Shahidi, Tiffany Haddish, Arianna Huffington, Gabby Bernstein. Presented by Eyelove and Freeform. With support from Wendy’s, Lime-A-Rita, Victoria’s Secret, Covergirl, Kohls, Nordstrom, Adidas and many more.