greenpoint trading co.

Creative Director and Photographer. Brand identity, packaging (boxes and labels), and design. Art and photo direction for all marketing and social.

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Based in Brooklyn NY, Greenpoint Trading Co. is exploring innovative ways to use conventional seasonings and rubs. “We’re trying to educate our customers to reinvent the way they use spice,” owner and founder Evan Hoffman says. “What if you ground T-Bone in a pepper mill or mixed it in a mortar? What if you tried All Aboard on something other than fish, or sprinkled some Black Bear on scrambled eggs?”