popsugar x freeform mermaid museum

Creative Director. Design direction, look and feel. UI/UX, graphic design.

POPSUGAR partnered with Freeform for the launch of Siren (a new series) to bring to life a Mermaid Museum in LA.

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Open to the public for four days, the space was outfitted in an eerily dark and hauntingly beautiful way to represent the mysteriousness of the new series with photo moments at every turn. The space includes elements of Siren's Bristol Cove transporting guests into the world of mermaids.